Jill Hopke

Environmental Communication. Social Movements. Mobile Media.

Tag: The Conversation

My analysis of the People’s Climate March published in more than 40 news outlets

My recent think piece for The Conversation analyzing how the People’s Climate Movement used social media in the lead-up to the April 29 People’s Climate March in Washington, D.C., with “sister” marches around the country and internationally, has been republished in more than 40 news outlets. Many of them are local newspapers, as well as the International Business Times and Salon.

The original article, “To have impact, the People’s Climate March needs to reach beyond activists,” is available from The Conversation here.

The article was published by news outlets based in at least 18 states: Arizona, California, Idaho, Iowa, Illinois, Indiana, Kentucky, Oregon, Pennsylvania, Montana, Nebraska, New York, North Dakota, South Dakota, Texas, Utah, Wisconsin and Wyoming.

In addition, as a long-time fan of journalist Bill Moyers I was flattered to find that my analysis was included in a daily round up from his media project BillMoyers.com, “Daily Reads: Climate Marchers Descend on DC; Majority of House Dems Support ‘Medicare-for-All'” on April 28.

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To have impact, the People’s Climate March needs to reach beyond activists

File 20170425 22270 6zzjmv
The 2014 People’s Climate March in New York City.
Annette Bernhardt/flickr, CC BY-NC-SA

Jill Hopke, DePaul University

Following closely on last week’s March for Science, activists are preparing for the People’s Climate March on Saturday, April 29. This event will mark President Donald Trump’s 100th day in office, and comes as the Trump administration is debating whether the United States should continue to participate in the 2015 Paris Agreement on limiting global carbon emissions. The Conversation

Organizers have worked for over a year to build an intersectional movement that brings together diverse constituencies under the banner of climate justice. They hope to replicate the first People’s Climate March in September 2014, which was the largest climate change mobilization in history.

But surveys show that only about one in five adults in the United States is alarmed about climate change. This means that if climate activists want this march to have a lasting impact, they need to think carefully about how to reach beyond their base.

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