Jill Hopke

Environmental Communication. Social Movements. Mobile Media.

Tag: cop21

Climate Activists Take to Social Media but Who are They Reaching? And why it matters.

I’m giving a PeckaKucha on Thursday, Jan. 28, for DePaul University’s College of Communication “Dimensions of Communication” event. Below is a description of my presentation and the slides. The event will be held 6 to 9 p.m. in the DePaul Center (DPC), Suite 8005, 1 E. Jackson Blvd, Chicago. More information and a full listing of the presentations is available here.

 

In December 2015, representatives of 195 nations meeting in Paris for the Conference of the Parties (COP21) set an ambitious goal to reach net zero greenhouse gas (GHG) emissions by the mid-century. During the talks climate activists took to social media to get out their message on climate justice. Before the official summit kicked off, activists held more than 2,300 events in over 175 countries in a Global Climate March, rallying around the shared goal, “Keep fossil fuels in the ground and finance a just transition to 100% renewable energy by 2050.” Global activism was impressive in scale, but did activists reach people on social media who are not already supporters of action on climate change? My analysis of social media during the climate summit shows little interaction between climate activists and the industry most closely associated with carbon emissions: oil and gas. In this talk I’ll explore what this might mean for future climate action and our collective ability to live up to the goals set at COP21.

The fossil fuel divestment part of this research project is in conjunction with my colleague, Luis Hestres, of the University of Texas at San Antonio.

Climate activists take to social media for Paris summit, but who are they reaching?

I’m excited to have published my first article for The Conversation, a global network that seeks to bring research informed journalism to broader publics, on social media during the first week of the Paris climate talks, COP21. Here’s an excerpt of my article, “Climate activists take to social media for Paris summit, but who are they reaching?”

With public demonstrations banned at the COP21 conference on climate change in Paris, climate activists are taking to social media to get out their message on climate justice.

Before the official summit kicked off, activists held more than 2,300 events in over 175 countries in a Global Climate March, rallying around the shared goal, “Keep fossil fuels in the ground and finance a just transition to 100% renewable energy by 2050.”

Global activism is impressive in scale, but are activists reaching people on social media who are not already supporters of action on climate change?

My analysis of social media after the first week of the summit shows little interaction between climate activists and the industry most closely associated with carbon emissions: oil and gas.

You can read the full article here.

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