On August 10, 2017, I will be presenting on “Internet-Mediated Climate Advocacy: History, Convergence, and Future Outlook,” at the Association for Education in Journalism and Mass Communication (AEJMC) conference in Chicago. The research is authored with Luis Hestres (University of Texas at San Antonio).
The past two decades have transformed the ways political groups and individuals engage in collective action. Meanwhile, the climate change advocacy landscape, previously dominated by well-established environmental organizations, now accommodates new ones focused exclusively on this issue. This article examines the convergence of these trends through the examples of 350.org, the Climate Reality Project, and The Guardian’s “Keep It in The Ground” campaign. Implications for the future of Internet-mediated climate advocacy are discussed.