I’m excited to have published my first article for The Conversation, a global network that seeks to bring research informed journalism to broader publics, on social media during the first week of the Paris climate talks, COP21. Here’s an excerpt of my article, “Climate activists take to social media for Paris summit, but who are they reaching?”

With public demonstrations banned at the COP21 conference on climate change in Paris, climate activists are taking to social media to get out their message on climate justice.

Before the official summit kicked off, activists held more than 2,300 events in over 175 countries in a Global Climate March, rallying around the shared goal, “Keep fossil fuels in the ground and finance a just transition to 100% renewable energy by 2050.”

Global activism is impressive in scale, but are activists reaching people on social media who are not already supporters of action on climate change?

My analysis of social media after the first week of the summit shows little interaction between climate activists and the industry most closely associated with carbon emissions: oil and gas.

You can read the full article here.